Leadership
Trent M. McCracken
President & CEO
Connect with Trent on Linkedin
Having spent the last decade fostering a passion for entrepreneurship and honing his leadership and strategic development skills, Mr. McCracken has enjoyed tremendous success driving exponential growth, market penetration and brand awareness for the organizations he’s lead. His extensive experience with software solutions, finance, risk management, and sales and marketing has helped him to expand his visionary business and technology horizons. Mr. McCracken, experienced in mergers and acquisitions, has repeatedly demonstrated his ability to push the boundaries that often hinder small, startup operations and instead leverage limited resources to emerge as a viable and formidable player in the markets served.
Prior to joining eMerge, Mr. McCracken owned and operated successful technology and telecommunications companies. His companies received numerous accolades from his leadership, software solutions, and rapid sales growth. He has also worked for EMC in a sales and engineering role, and Peritus Software in sales and software development roles.
As the President and Chief Executive Officer of eMerge Health Solutions, Mr. McCracken will share his passion for and commitment to driving competitive advantage and market leadership through the utilization of advanced technology. He will also set the overall strategic direction and drive the operational performance of the company.
A long-time member of Vistage International, a National MS Society Leadership and 40 Under 40 Leadership award winner, Mr. McCracken is a graduate of Cumberland University, where he received a basketball scholarship while earning a BBA in Management Information Systems. He is a member of Cumberland’s Board of Trustees, and maintains board membership with A Kid Again, Cincinnati Hills Christian Academy, and the Mason United Methodist Church.
Dan Gersten
Director of Product Development and Operations
As Director of Product Development and Operations at eMerge Health Solutions, Mr. Gersten is responsible for all development, implementation, and operation of the eMerge SAAS platform. He is driven to generate a superior user experience for eMerge clients by focusing on the quality, scalability, and performance of the system.
Prior to joining eMerge, Mr. Gersten was CTO of eLynx where he was instrumental in the growth of the company. His software experience spans many years and diverse domains, from Financial Services at eLynx, to Product Data Management for SDRC/Siemens and Business Graphics for Genigraphics/GE.
Mr. Gersten earned a BSEE from Rensselaer Polytechnic Institute, completed graduate studies in Computer Science at Syracuse University and was a member of the Xavier University 1983 Executive MBA program in Cincinnati, Ohio.